NBC called racists after ‘Animal Kingdom’ ad following Gabby Douglas victory
On Thursday night, just moments after 16 year-old Gabby Douglas won the gold medal in the women’s individual all-around event at the 2012 Olympics in London, NBC took a commercial break where they ran an ad for their upcoming show, “Animal Kingdom“. Keep in mind, this is a show NBC has been running ads for during the course of the first week of the Olympics. The ad features a monkey hanging on gymnastics rings.
Immediately after the ad was shown, social networking circles, particularly Twitter, blew up, claiming NBC was racist for showing a gymnastics monkey moments after an African-American girl won a gold medal at the Olympics. Before the break, anchor Bob Costas is talking about how Gabby’s victory could inspire more African-American girls to become interested in gymnastics and then, boom, the ad (which you can watch in the sidebar at left).
Clearly the network wasn’t trying to be insensitive but the Twitter-sphere is letting NBC have it, not just for what is considered a poorly timed racially insensitive placement of an ad, but for the overall coverage of the 2012 Olympics. The hashtag #NBCFail has become pretty popular over the past week.
What are your thoughts? Is NBC racist or was it just a poorly timed ad? Personally it seems more racist to make the connection between a monkey doing gymnastics and Gabby’s impressive win than NBC appears to be for running the ad, which has been running constantly since the games began. Chances are this ad was going to run at that commercial break no matter what Bob Costas was talking about before the break.
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